What is GRADUAN Brand Awards?

The GRADUAN Brand Awards Survey 2018 was conducted at GRADUAN ASPIRE where more than 13,000 respondents shared their preferences on ideal employers and industries. It identified the factors that influence talent when it comes to choosing their preferred employers as well as their pick for the top organisations in Malaysia in general as well as according to industry. Through the survey, respondents have selected their preferred employers both industry specific and in general. The organisations named are given the GRADUAN Brand Awards as an acknowledgement of being the top organisations.

Top 10 Companies

Analytics Partner

Objectives

  • To identify preferred companies and industries in Malaysia among youth talent
  • To analyse graduate attitudes and preferences regarding companies and industries
  • To gain a better understanding of what the priorities of young talent are when determining their choice of careers
  • To help companies formulate strategies on how best to identify, attract, motivate and retain talent
  • To inform participating companies of the strength of their recruitment branding and promotional activities

Methodology

The survey was conducted during the registration process of GRADUAN ASPIRE Career 2018 on 21 to 22 July 2018, which was held at Kuala Lumpur Convention Centre and at the GRADUAN ASPIRE website for those who pre-registered online.


The data was obtained from a total of 13,844 respondents. The visitors for the fair was 60,000. Number of respondents who completed the Preferred Employer Section was 11,260.


Respondents were asked to list down the top six companies that they are most interested in. Responses were tabulated and analysed.


Questionnaire topics included:

  • Deciding factor for preferred employer
  • Average employment duration respondent would stay in an organisation
  • Reason for staying in organisation
  • Methods typically used in career search
  • Career sectors respondents are most interested in
  • Organisations with the most welcoming representatives at GRADUAN ASPIRE
  • What attract them the most at the career fair
  • Organisation with the most impressive career fair booth
  • How they got to know about GRADUAN ASPIRE 2018

Demographics

Total Visitors
60000 Visitors
13844 Respondents

Sectors

Industry Selection Breakdown

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Agriculture

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Arts & Media

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Automotive

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Banking & Finance

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Conglomerate

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Construction & Property Development

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Education & Training

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Energy

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Engineering

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FMCG

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Government

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Healthcare & Pharmaceutical

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Hospitality & Tourism

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Insurance

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IT & Shared Services

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Manufacturing & Electronics

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Online Web Services

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Professional Services

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Retail

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Telecommunication

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Transportation & Logistics