The GRADUAN Brand Awards presents insights into talent’s preferences of organisations. Since its formation in 2010, more than 150,000 Talent have voted and been part of this Awards Programme. The GRADUAN Brand Awards identifies the factors that influence talent when it comes to choosing their preferred employers as well as their pick for the MALAYSIA’S MOST PREFERRED EMPLOYER, in general, and according to sector. Overall, the findings of the GRADUAN Brands Awards indicate employer branding and visibility of the organisations named.